Families and proposed changes in Paid Ads

When a clone is created, it and the campaign it came from become a family. The family page shows the members side by side with their results.

No automatic sync

Family members never change each other on their own. For each kind of change — ad copy, keywords, pause and resume, and budget — the family is set to:

• Off — a change stays on the campaign it was made on. This is where every family starts.
• Ask — the same change is proposed for the other members. You see exactly what would change and press Approve (it's applied to that campaign then) or Reject (nothing happens).

Budget changes are proposed as the same percentage, and copy and keyword changes as the lines added and removed, because each clone was written for its own platform.

Pause all and Resume all on the family page change every member at once, when you choose to.

Your daily budget limit

In Settings, an owner or admin can set a maximum total daily budget across every running campaign on every platform. A draft can't be approved or created, a campaign resumed, or a budget raised — including by an approved proposed change — if it would go over. Every change made from Paid Ads is in the Change log, with who made it and what it was before and after.